DigitalGuru-Digital Marketing Strategies and Techniques

     WordPress Themes available on internet are so many that it would take days to search through the right theme. So how do you narrow it down to find the perfect one for your site? Choosing the right WordPress theme is obviously important — the right one should give your content pizzazz, keeping it responsive across devices, while also loading in the blink of an eye. Yet with so many themes in the pool, it can be a rather tough task to pick the best one. Before buying a WordPress theme , or investing your time in customizing one, be sure to read through this list of do’s and don’ts when it comes to selecting the perfect WordPress theme. A WordPress theme can affect your SEO , google rankings and  your business as well There are numerous WordPress themes available on internet to that you might get confused which one to chose Choosing the right WordPress  theme is of course very important for health of your website, and there are number of points to consider while finalizing and buy

  About us Page is the most important page of your website, in this page you get an opportunity to introduce your business to your customers and clients, build trust and confidence with them.  Visitors who come to visit your about us page, want to know  what/when/where/how details of your website and business, it is a page which creates first and quick impression of your business, Though Keyword Research and keyword placement is not needed in About us page, still it should be well thought and well written,you might be turning your potential customers away with a bad written abut us page. if you do not have a website you can create a free blog or website using blogspot.com    Who is visiting the  About Us   page?  Users who visit your about as page are your prospect customers or clients, who are considering to engage with your business by taking your services or purchasing from your site. They visit about us page to get answer of  queries like What is the vision and mission of the co

 What is Search Engine Optimization (SEO) and its techniques Search Engine Optimization is the process of optimizing the improving the quality of a website so that it gets more and more visitors from the Search engines and its rank is elevated. Why Is SEO Important for business?                                                         image source Brightedge says that 53% of all site traffic comes from organic search results and 15% comes from paid traffic and contributes highly to the revenue of the company, so SEO helps in growing the business by directing quality organic traffic from search results. What Are the Benefits of SEO? Increased traffic Page ranking on the first page of google get higher CTR                                                                                                                        image source The higher rank you get, the higher the visibility Reliability and trust                                                                      image so

  HOW TO DO KEYWORD RESEARCH IN SEO? Before knowing How to do keyword Research Let us know, What is Keyword Research ? What is Keyword Research ?   Keyword Research is the process of finding the keywords that are being actively searched on google and are in demand for a particular topic. This process is extremely helpful in SEO or search engine optimization. Keyword research should be given utmost importance while optimizing a blog or website for SEO. If you don't have a website or a blog, NO WORRIES, you can create a free blog on blogspot.com a google platform, and start blogging.   Why Is Keyword Research Important? The main aim of digital marketing is to target the right audience with the right keywords and search terms, keywords in digital marketing connect the right audience to the right business. using the right keywords for the right business helps to achieve desired results. A well-researched keyword can make a campaign successful. A keyword represents your blog

  Create a Free Blog in Blogspot.com Creating a free blog  is great to write a  blog , you can share everything and anything and earn money out of it. If you are short of money, or you don’t want to invest, you can take advantage of free blogging  platform like blogspot.com,wordpress.com. After gaining some experience and confidence you can switch to paid platforms,   Blogger   is a great platform for beginners but it has some limitations. Let us know few things about BlogSpot, it is a free platform it offers a great opportunity to start blogging but all your images will be saved in Picasa also a google platform. BlogSpot is a google centric platform. a blog can be a good source of income, Learn how to make by blogging.     So, let us start   creating our free blog   on blogspot.com   1.To create a free Blogspot site you need a Gmail account, if you don't have a Gmail you need to   create a Gmail account 2. Open blogspot.com 3.Sign in using your Gmail account.  Note:   if y