Why is About us Page so Important for our Website

 About us Page is the most important page of your website, in this page you get an opportunity to introduce your business to your customers and clients, build trust and confidence with them.

 Visitors who come to visit your about us page, want to know  what/when/where/how details of your website and business, it is a page which creates first and quick impression of your business, Though Keyword Research and keyword placement is not needed in About us page, still it should be well thought and well written,you might be turning your potential customers away with a bad written abut us page. if you do not have a website you can create a free blog or website using blogspot.com  

Who is visiting the About Us page?

 Users who visit your about as page are your prospect customers or clients, who are considering to engage with your business by taking your services or purchasing from your site. They visit about us page to get answer of  queries like

• What is the vision and mission of the company?
• What is  past of the  company?
• Who is founder of the company?
• How this company is different from the rest?
• Here you tell your visitors why this company is so special?

Features of a good About Us Page.

• State the Facts clearly,
• Don’t be repetitive: Do not repeat the things already mentioned in home page.
• Adapt a straightforward approach, keep the things simple
• Don’t Brag, Don’t overemphasize your achievements.
• Quantify the benefits, extras, and perks your company will provide to customers.
•  About us page helps in trust building
• Try to build trust with your customers and visitors, write about
• How many years you have been running this business successfully, milestones you have achieved, awards and recognitions you have won,
• How you build relation and communicate with your customers?
• How your team takes care of customer complaints ,if any?
• How you have contributed to welfare of the society.

Focus on Target group:

• Write for the people whom you are targeting for the business.
• Keep buyer’s persona in mind while you are approaching them and convincing them to engage with your business.
• Be honest and personal.
• About us Page is so important for any business, if it goes wrong, you might be turning your prospects off without knowing it, so it has  be written in very professional and attractive manner.

 5 best About Us pages on the Internet

The White House: 

This is one of the best example of About us page.

 

National Geographic 

is one most popular channel especially among kids, their about us channel describes the things they have been doing and categorizing them efficiently. 

 

  

Starbucks

Starbucks is one of the most favourite cafes  throughout the world. The About Us page here gives us a clear idea of their mission statement and a deep insight into what we can expect from the company, making us all its loyal customers. 

Starbucks is the chain of café running across the world. Their About us page gives is an understanding of their mission and vision and what the company intends to do in future.    

Rolls Royce:

  About us page of Rolls Royce creates a fascinated vibe  and matching its brand image and prestige

  

Royce Chocolates  

 

Royce Chocolate is a popular brand for chocolates. It’s about us page gives company overview and description of their factory. This enhances the trust of customers in their brand.

 Tumbler

 About us page of Tumblr is simple, attractive and easily navigable, it speaks loud about its brand.

 Yellow Leaf Hammocks: 

Uses About us page to explain their products, they use hero Image which give user a better insight of hammocks.

EAT Algorithm of google: About us page and contact us page improves the E-A-T ranking score E-A-T is an algorithm of google to evaluate (Expertise, Authoritativeness, and Trust of web page) So to achieve good E-A-T rankings, About us and contact us pages should be linked with footer of the web site, it thus helps in improving SEO rankings of our website or blog