How to Keyword Research for SEO using Google Keyword Planner

 

HOW TO DO KEYWORD RESEARCH IN SEO?

Before knowing How to do keyword Research Let us know, What is Keyword Research?

What is Keyword Research?

 Keyword Research is the process of finding the keywords that are being actively searched on google and are in demand for a particular topic. This process is extremely helpful in SEO or search engine optimization. Keyword research should be given utmost importance while optimizing a blog or website for SEO. If you don't have a website or a blog, NO WORRIES, you can create a free blog on blogspot.com a google platform, and start blogging.  

Why Is Keyword Research Important?

The main aim of digital marketing is to target the right audience with the right keywords and search terms, keywords in digital marketing connect the right audience to the right business. using the right keywords for the right business helps to achieve desired results. A well-researched keyword can make a campaign successful.

A keyword represents your blog or website and your website gets identified with the keywords. Right keyword helps to generate traffic and grow business tremendously. It can make and mar digital marketing campaigns. A keyword helps in gaining good ranks in search engines and deliver good results.

   The use of effective keyword research and other digital marketing tools help marketers to sell their products, services or ideas, people highly refer to search engines for their day-to-day needs, hence if your website is using the right keywords can help you get the right customers and grow your business. So, the right keyword research is very important in SEO and paid campaigns both.

Keyword research is a basic and important step in SEO and Ad campaigns.

 

How to do keyword research for SEO?

 First Step in starting keyword research is Brainstorming

  Make a list of important and relevant keywords that relates to your business or blog.

For example, if you are writing a blog on Ladies fashion, your keywords would be

·         Ladies fashion
·         Women’s fashion
·         Girl’s fashion
·         Latest ladies’ fashion in the world

So on and so forth

At this point, you can use google auto-suggest

 

 

Take some ideas from google related search section

How to Find and Choose Keywords for Your Website

 Once you have the idea of the keywords you want to rank for, now you can continue keyword research and refine your list of keywords, us see how!!

Consider the following points while filtering the keywords

1. Relevance

Your keyword should be relevant for the content, It should meet the searcher's intent. Your keyword should exactly represent your content. So while doing keyword research for a blog or website you should you should take relevancy into consideration.

2. Volume

Chose the keywords that have high MSV (monthly search volume) and in turn, generates a good amount of traffic to your website.

3. Chose a mix of short, medium- and long-term keywords

Keyword research involves finding a mix of short tail, medium tail and long-tail keywords, short tail keywords have 2 or 3 words and are more generic in nature while as long-term keywords are more specific and usually contain more than three words.

Step 3: See how other blogs and websites are ranking for these keywords, check their keywords, traffic, and title, meta descriptions and rankings.

  Use Google's Keyword Planner to refine your keyword list.

  You can use Google free keyword planner tool for keyword research, you should consider keywords that have high (MSV)Monthly search volume, the competition level of the keywords should also be taken into account. To get some more insights you can use google trends to determine which term is trending upwards and should be focused. you can use some other tools like ubbersuggest, keywords.io

 After Searching for the right keyword we should write an SEO-optimized Blog and put the keyword in the blog or website.