DigitalGuru-Digital Marketing Strategies and Techniques

  About us Page is the most important page of your website, in this page you get an opportunity to introduce your business to your customers and clients, build trust and confidence with them.  Visitors who come to visit your about us page, want to know  what/when/where/how details of your website and business, it is a page which creates first and quick impression of your business, Though Keyword Research and keyword placement is not needed in About us page, still it should be well thought and well written,you might be turning your potential customers away with a bad written abut us page. if you do not have a website you can create a free blog or website using blogspot.com    Who is visiting the  About Us   page?  Users who visit your about as page are your prospect customers or clients, who are considering to engage with your business by taking your services or purchasing from your site. They visit about us page to get answer of  queries like What is the vision and mission of the co

 What is Search Engine Optimization (SEO) and its techniques Search Engine Optimization is the process of optimizing the improving the quality of a website so that it gets more and more visitors from the Search engines and its rank is elevated. Why Is SEO Important for business?                                                         image source Brightedge says that 53% of all site traffic comes from organic search results and 15% comes from paid traffic and contributes highly to the revenue of the company, so SEO helps in growing the business by directing quality organic traffic from search results. What Are the Benefits of SEO? Increased traffic Page ranking on the first page of google get higher CTR                                                                                                                        image source The higher rank you get, the higher the visibility Reliability and trust                                                                      image so

  HOW TO DO KEYWORD RESEARCH IN SEO? Before knowing How to do keyword Research Let us know, What is Keyword Research ? What is Keyword Research ?   Keyword Research is the process of finding the keywords that are being actively searched on google and are in demand for a particular topic. This process is extremely helpful in SEO or search engine optimization. Keyword research should be given utmost importance while optimizing a blog or website for SEO. If you don't have a website or a blog, NO WORRIES, you can create a free blog on blogspot.com a google platform, and start blogging.   Why Is Keyword Research Important? The main aim of digital marketing is to target the right audience with the right keywords and search terms, keywords in digital marketing connect the right audience to the right business. using the right keywords for the right business helps to achieve desired results. A well-researched keyword can make a campaign successful. A keyword represents your blog