10 Search Engine Optimization (SEO) techniques in 2021

 What is Search Engine Optimization (SEO) and its techniques

Search Engine Optimization is the process of optimizing the improving the quality of a website so that it gets more and more visitors from the Search engines and its rank is elevated.

Why Is SEO Important for business?

                                                        image source

Brightedge says that 53% of all site traffic comes from organic search results and 15% comes from paid traffic and contributes highly to the revenue of the company, so SEO helps in growing the business by directing quality organic traffic from search results.

What Are the Benefits of SEO?

• Increased traffic
• Page ranking on the first page of google get higher CTR

                                                                                                                     image source

• The higher rank you get, the higher the visibility
• Reliability and trust

                                                                     image source

• Branding of your business
• Targeted and  quality traffic
• Better returns than other marketing channels
• Profitable marketing

            Organically generated leads have a 14.6% close rate, while as leads from sources like direct mail or have a 1.7% close rate. That’s probably why 49% of marketers believe organic search is the most profitable channel they use.

                                                 

                                                              image source

• A competitive advantage

                      63.6% of businesses actively invest in SEO.  

                                      

                                                              image source

                                        

• Better user experience and serviceability
• Quality lead generation
• Local SEO gives a boost to businesses operating in local areas. Google My Business is the best platform to promote business locally.

                              

                                       image source 

Types of SEO

 On-Page SEO

On-page SEO (or on-site SEO) is the practice of enhancing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

On-page SEO involves

1. keyword research: keyword research is a foundation step in SEO, it is a process of finding the right keyword for your blog or website. There are many tools available some of them are free and some are paid, google keyword planner is the best tool available for free, other tools available are keywordio, keyword everywhere 

2. URL optimization: Including the prime keyword in the URL.

 

3. Meta Title optimization: including prime keyword in title-Tag, length of the title should be 50-60 characters. 

4. Meta Description: including prime or focus keyword in the meta description, its length should be 155-160 characters. 

5. Image SEO: adding ALT tag to Image

6. Structured Data: Structured data is organizing and tagging text in your website which helps search engines to understand the information on the page and give users better search results.

7. Proper use of Header tags: include keywords in header tags, use only one H1 tag and keep header tags consistent.

8. Use outbound Links: use outbound links

9. Use internal links: interlink your pages or posts

10. LSI Keywords: use long-tail keywords

  Off-Page SEO

 Off-Page optimization involves the work that is done outside the website which plays a significant role in elevating the ranks of the website in search engines and makes it searchable on search engines improves the relevancy, page authority, Domain Authority, Trust Flow, Citation, and PR of the websites. Off-page activities contribute to over 50% of the ranking factors.  

1. Creating valuable backlinks

2. Social Media Marketing

3. Guest Content

4. Forum Posting

5. Local Listings

6. Video Submission

7. Infographics Submission

8. Press Release

9. Web2.0 Submission

10. Creating Shareable Content

11. Influencer Outreach

13. Image submission

  Technical SEO

Search Engines are focusing more and more on technical things of websites like responsive design, mobile-friendliness, page structure, Website security of the website, etc. All these come under the category of technical SEO

Here are the few checkpoints for technical SEO that we should do correctly to meet the expectations of search engines and rank our site.

             1. Use SSL.

             2. Ensure your site is mobile-friendly.

             3. Speed your site up.

             4. Fix duplicate content issues

             5. Create an XML sitemap

             6. add structured data markup to your website.

             7. Register your site with Google Search Console and Bing Webmaster tools.